First Party Audience

In this section, you have the capability to upload your own device IDs or IP data, providing you with the flexibility to tailor your targeting strategies according to your specific audience criteria.

How to create it?

Follow these simple steps:

• Provide a distinctive name for the segment to easily identify and manage it within your Account.
• Select the type of audience you wish to upload. You have the option to choose between uploading Device IDs or IP data.
• Upload a .csv file containing device IDs or IPs in the first column. If you’re uploading device IDs, make sure they are encoded in either RAW or SHA1 format for proper processing and compatibility. This step completes the creation process, enabling you to integrate and utilize the specified device IDs efficiently within your chosen Account.
• Changes in the segment might take a few minutes to apply.

Data security and privacy: The audience lists you create on the Astrad platform will only be linked to your account and stored on our servers. All information is stored encrypted. Astrad will never reveal or share the information in your device ID list with anyone or any other services.